Well, I have it on good authority that the
channel doesn’t air in that particular country anymore, but a relative of mine
who is in the fashion design world made me wise to a trend which basically
confirms that we’re living in an increasingly disposable world. The channel in
question was Fashion TV, which apparently used to air in South Africa among
other countries in the Southern Hemisphere, but the content was never adapted
to the local markets.
In other words, when he had winter here in
the Northern Hemisphere and the featured content was geared towards winter
fashion, that’s what they saw in the Southern Hemisphere as well, unaltered.
That’s probably not so bad though, except
it shone the light on an underlying practice which essentially makes clothes
fall under the category of consumable items. When it’s winter here in the
north, it’s summer in the south and so by the time summer hits them in the
Southern Hemisphere they basically adopt the winter fashion which they’ve been
made to admire all summer long. For them this is some forthcoming fashion and
it all works the same the other way around, when it’s summer here and winter
It gets more interesting than that though,
because what happens is they don’t even wait for the trendy garments to come
from known fashion producers and outlets in the north. Rather, local designers
send off the designs they see on channels such as Fashion TV to China and other
Asian countries where there’s some cheap labour on offer, only to have those
fashion items produced and shipped-in just in time for the forthcoming season,
to be subsequently sold.
The quality of the garments is so bad that
they can only really be worn once or twice, but that’s by design! People have
become creative in their approach and attitudes to fashion, mixing and matching
their attire to come up with new looks that essentially recycle their old
clothes, but manufacturers have become wise to this so they create garments
that are flimsy and don’t last long. They’ve created disposable clothing, which
falls apart after one or two uses and washes, at worst.
This is a trend which can generally be seen
in pretty much every area of our lives. It’s no longer just a few consumer
goods which effectively have planned obsolescence built into them, but rather
pretty much everything in your home.
Naturally some goods which have their life
spans intentionally limited in this way are made to last a little longer than
others, because I mean you can’t be buying a fridge every money, but generally
things don’t quite last as long as they did.
The most effective way to counter this is
by sourcing high-quality products and goods from trusted suppliers you’ve
probably been made wise to already. In my personal case Jacamo
is one such clothing outlet which I trust to stock high-quality clothing, most
of which is some branded clothing items.
I’m not quite ready to have my family
consuming clothes like we do food!